Visitor participation is the key to success for trade and public fairs, congresses, and product launches.
Exhibitors today expect to meet an increasingly international, qualified audience — and delivering that audience is where TERRA excels.
With our Multiplier Marketing approach, backed by a team of native speakers with diverse cultural backgrounds and strong communication skills, we identify and engage targeted visitors and exhibitors worldwide.
For some of the largest exhibition companies, TERRA has successfully mobilized key multipliers — including association members, chambers of commerce, travel agencies, publishers, and visitor delegations — ensuring that the right contacts bring in the right audience.
Because in visitor marketing, one principle always applies: The right connections open the door to the masses.
Want to attract the right visitors to your fair or conference?
That’s exactly where TERRA delivers results.
With our proven Multiplier Marketing approach, we efficiently reach qualified trade visitors worldwide from your defined target groups.
For some of the largest exhibition companies in the world, TERRA has successfully motivated associations, user groups, chambers of commerce, tour operators, publishers, and other key multipliers to:
Share information about trade fair events with their members
Promote specialized trade fairs to targeted audiences
Build and coordinate visitor delegations for impactful attendance
By engaging the right multipliers, we reach the right individuals — and ultimately, the right audience at scale.
BUYER PROGRAMS /
VIP PROGRAMS
Attracting the right buyers is critical to the success of any exhibition or trade fair.
TERRA’s custom-tailored VIP Programs are designed to identify, engage, and motivate key buyers to attend your events — ensuring that exhibitors meet the decision-makers who matter most.
With our expertise, you can enhance event value, strengthen exhibitor satisfaction, and build lasting business connections.
TERRA helps you build and expand the right connections — attracting high-value visitors, top buyers, and decision-makers to your trade fair or congress.
By strengthening these networks, we maximize both the reach and impact of your event.
Strong networks are the foundation of successful events.
Effective outreach requires personal connection, international reach, and measurable results.
TERRA delivers all three with our web-based outbound call center.
We provide:
Global reach to connect with the right audiences
Efficient follow-up to turn interest into action
Transparent reporting for full visibility and measurable success
With TERRA’s telephone marketing, you gain a direct, reliable, and results-driven communication channel to support your campaigns.