International Outreach Marketing
End-to-End Market Entry & Sales
Break into new markets with confidence.
For companies launching in a new region — often with no prior customers or local presence — we act as your end-to-end partner to move from idea to first revenue.
Entering a new market — like the United States — often feels out of reach for most companies: too expensive, too complex, and seemingly impossible without a local presence.
As a result, many businesses either postpone their market expansion or waste valuable time and resources trying to navigate it on their own.
Limited knowledge, networks, and resources
Complicated certification and operational processes
Develop a go-to-market strategy and define brand positioning
Launch marketing and sales activities
Set up operational processes and help secure your first customers
Challenges in acquiring the first customers
Key Challenges:
What we do:
The Challenge
Our Role
We guide your market entry at every stage — from initial idea and strategy to your first sales.
With over 15 years of experience, we turn a complex process into one that is clear, predictable, and fully manageable.
Deep Due
Diligence
/ Audit
Diligence
/ Audit
Objective: Rapidly build a rigorous, shared understanding of your product, market fit, competitive landscape and current readiness to enter the USA.
Identify target markets, key segments, and high-value accounts
Define Ideal Customer Profiles (ICPs) and decision-maker types
Localize or create US-ready digital assets: landing pages, website content, brochures, and 3D/video materials
Align messaging, positioning, and value proposition for the US audience
Prepare outreach approach collaboratively with client, ensuring clear objectives and sequences for meetings and initial contacts
Define Ideal Customer Profiles (ICPs) and decision-maker types
Localize or create US-ready digital assets: landing pages, website content, brochures, and 3D/video materials
Align messaging, positioning, and value proposition for the US audience
Prepare outreach approach collaboratively with client, ensuring clear objectives and sequences for meetings and initial contacts
Strategic Preparation
Objective: Define how, to whom and with what message we will go to market — and prepare market-ready assets.
Targeted Research
& Prospect Enrichment
& Prospect Enrichment
Objective: Build a high-quality, prioritized prospect pipeline tailored to USA market realities, with clear focus on engagement strategy and client segmentation.
Identify and categorize prospects into three groups:
Product / service review with technical and commercial teams
Competitive benchmarking and market sizing research
Review of existing materials, channels, pricing, contracts and customers
Risk identification (regulatory, IP, supply chain, pricing)
Competitive benchmarking and market sizing research
Review of existing materials, channels, pricing, contracts and customers
Risk identification (regulatory, IP, supply chain, pricing)
Tier A – High-Value Clients: require personalized meetings and executive engagement.
Tier B – Active Outreach Clients: will be engaged regularly via calls and emails.
Tier C – Passive Outreach Clients: reachable primarily through email campaigns; goal is to nurture and “promote” prospects from Tier C → B → A over time.
Tier B – Active Outreach Clients: will be engaged regularly via calls and emails.
Tier C – Passive Outreach Clients: reachable primarily through email campaigns; goal is to nurture and “promote” prospects from Tier C → B → A over time.
Identify and qualify local or nearshore manufacturers, suppliers, and 3PL/logistics partners
Compare cost, quality, and delivery options to optimize supply chain
Support certifications, regulatory compliance, and IP protection
Collaborate with client technical teams to adapt the technology or product for local market requirements, including adjustments to standards, compatibility, or user expectations
Provide practical solutions for sourcing materials or implementing technical modifications
Compare cost, quality, and delivery options to optimize supply chain
Support certifications, regulatory compliance, and IP protection
Collaborate with client technical teams to adapt the technology or product for local market requirements, including adjustments to standards, compatibility, or user expectations
Provide practical solutions for sourcing materials or implementing technical modifications
Operational Support & Technical Sourcing
Objective: Make the product/service operationally viable and cost-competitive for the USA market.
Business
Model Design
& First-Meeting Program
Model Design
& First-Meeting Program
Objective: Finalize a pragmatic commercial model and secure at least 10 direct market feedback sessions.
Define commercial options (direct sales, distribution, partnership, hybrid models) and off-office operating models (virtual, distributors, agents)
Determine simplest, lowest-risk path to first revenue (proof-sale approaches)
Arrange and manage at least 10 executive meetings in the US with targeted prospect types for direct feedback (we handle outreach, scheduling, briefing and follow-up)
Determine simplest, lowest-risk path to first revenue (proof-sale approaches)
Arrange and manage at least 10 executive meetings in the US with targeted prospect types for direct feedback (we handle outreach, scheduling, briefing and follow-up)
Cold Acquisition
& Early Sales Execution
& Early Sales Execution
Objective: Engage prospects to build relationships, gather market feedback, and generate initial sales, laying the foundation for scalable growth in the USA market.
Ongoing Strategy Optimization
& Market Monitoring
& Market Monitoring
Objective: Continuously improve market approach and mitigate external risks (tariffs, regulation, macro changes).
Weekly / monthly performance reviews and funnel optimization
Integrate buyer feedback into messaging, pricing and product positioning
Active monitoring of policy, tariff and market news; rapid response planning and alternative sourcing scenarios
Plan and execute targeted acceleration events (roadshows, trade shows, demo days) where beneficial
Integrate buyer feedback into messaging, pricing and product positioning
Active monitoring of policy, tariff and market news; rapid response planning and alternative sourcing scenarios
Plan and execute targeted acceleration events (roadshows, trade shows, demo days) where beneficial
Build or transition to a local sales model (hire/partner/outsourced) as appropriate
Establish distribution or partnership agreements for scale
Institutionalize processes: CRM, reporting, lead routing, SLAs
Transfer knowledge with training, playbooks and joint client handoff protocols
Establish distribution or partnership agreements for scale
Institutionalize processes: CRM, reporting, lead routing, SLAs
Transfer knowledge with training, playbooks and joint client handoff protocols
Scale & Local Establishment
(final stage)
(final stage)
Objective: Turn validated early traction into a repeatable, scalable growth engine.
Formal handover of operational processes, and vendor contracts while maintaining an ongoing advisory role
Continuous monitoring of market developments, competitors, and regulatory changes
Act as a strategic partner, including co-investment opportunities to accelerate market presence
Support M&A initiatives to expand reach or strengthen positioning in the market
Help define exit strategy options, including preparation of materials for potential buyers or investors
Prepare and organize VC and investment fund pitches, including setting up meetings with potential investors or business buyers
Provide ongoing governance support, KPIs, and reporting frameworks to ensure long-term performance
Continuous monitoring of market developments, competitors, and regulatory changes
Act as a strategic partner, including co-investment opportunities to accelerate market presence
Support M&A initiatives to expand reach or strengthen positioning in the market
Help define exit strategy options, including preparation of materials for potential buyers or investors
Prepare and organize VC and investment fund pitches, including setting up meetings with potential investors or business buyers
Provide ongoing governance support, KPIs, and reporting frameworks to ensure long-term performance
Handover, Governance &
Next-Phase
Roadmap
Next-Phase
Roadmap
Objective: Ensure sustainable growth and long-term market success by remaining an active partner, supporting strategic decisions, and preparing for future opportunities, rather than simply completing the initial engagement.
Core activities:
Core activities:
Core activities:
Core activities:
Core activities:
Core activities:
Core activities:
Enrich contacts with decision-maker data, company context, and engagement readiness
Prioritize prospects based on fit, readiness, and potential impact
Ensure the database supports seamless transition of prospects between tiers as engagement progresses
Prioritize prospects based on fit, readiness, and potential impact
Ensure the database supports seamless transition of prospects between tiers as engagement progresses
Core activities:
Execute direct outreach campaigns via calls, emails, and LinkedIn to Tier B and Tier C prospects
Conduct demos, presentations, and exploratory discussions to understand client needs and preferences
Run initial sales conversations and close early opportunities where feasible
Organize personal sales meetings or short-term sales tours in the US with your client team to engage Tier A and high-priority prospects
Manage multi-market outreach if relevant (e.g., US, Canada, Germany) to broaden insights and opportunities
Collect and document feedback from prospects to refine messaging, positioning, and targeting
Conduct demos, presentations, and exploratory discussions to understand client needs and preferences
Run initial sales conversations and close early opportunities where feasible
Organize personal sales meetings or short-term sales tours in the US with your client team to engage Tier A and high-priority prospects
Manage multi-market outreach if relevant (e.g., US, Canada, Germany) to broaden insights and opportunities
Collect and document feedback from prospects to refine messaging, positioning, and targeting
Core activities:
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