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Tilda
IconicVan is a premium manufacturer of customised campervans and vanlife solutions, combining craftsmanship with modern design. The company approached T3RRA with a clear mandate: build a structured commercial engine to enter Western European and US markets — from positioning and ICP definition through to signed contracts with distributors and B2B clients. The challenge was not just strategy. It was full execution to the first deals.
IconicVan had no commercial infrastructure for international sales. T3RRA was engaged to define the ICP, select and prioritise channels, craft a differentiated value proposition for Western European and American distributors, and execute the strategy through to the first signed contracts — working side by side with the client team throughout.
T3RRA designed and implemented a complete Go-to-Market cycle — from segmentation and positioning to distributor negotiations and contract closing.